Marketing Messages for the Things Students Care About Most

Of all the life decisions, choosing a school for continuing education is one that people tend to ruminate upon for a long time. It’s one of those few decision points, like marrying, starting a family, or moving to a new state, that tends to set the narrative for the rest of your life. As a higher education institution, your mission should be to use marketing to guide students along the path to selecting your school and answering all of the questions and concerns they might have along the path to
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